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Pikachu turned 30 and booked two parties. One is a bright, sunny afternoon with Espeon. The other is a fireworks night with Umbreon. Both opened their doors today as the 30th Celebration Ultra-Premium Collections, and the box with the most packs in the whole set is also the first one where the sums get interesting.
The short version: if the reported $179.99 sticker is what you pay, this is a steal. If you're buying from the market, you'll pay more than double that, and on 6 November that's still less than the stuff inside would cost you piece by piece. Yes, really. We checked twice.
What you get for lugging one home
- Two promos: a Pikachu ex drawn by YOSHIROTTEN, plus Espeon ex in Day or Umbreon ex in Night.
- 29 regular packs of 30th Celebration.
- One Classic Collection pack. Three reprints of old favourites, and this is the wildcard of the whole box.
- The table kit: playmat, 65 sleeves, a deck box, a metal coin and six damage dice.
- A Pokémon TCG Live code, for those of us who also lose online.
The sum that made us look twice
Here's each box next to its own insides, at TCGplayer market prices on 6 November. For the Classic pack we used the cheapest listing rather than its much higher market figure, to keep ourselves honest. The playmat, sleeves and the rest count for nothing here.
| At today's prices | Day | Night |
|---|---|---|
| 29 packs at $11.58 | $335.82 | $335.82 |
| Classic Collection pack | $133.99 | $133.99 |
| Pikachu ex promo | $68.40 | $66.23 |
| Espeon or Umbreon ex promo | $125.66 | $142.75 |
| All of that, bought loose | $663.87 | $678.79 |
| The sealed box | $381.29 | $419.44 |
So Day comes in $282.58 under its own contents and Night $259.35 under. Before you sharpen the box cutter: it's release day. Promo and single prices are at their jumpiest right now and there aren't many copies around, so read that table as a snapshot of day one, not a promise about day thirty.
What a pack really costs you
Packs are where this box earns its name. Counting the Classic pack, each box holds 30. At the reported list price that's $6.00 a pack, which is the sort of number you tell friends about. At market, here's how the anniversary line stacks up:
| Product | Packs | Market | Per pack |
|---|---|---|---|
| Booster Bundle | 6 | $69.27 | $11.54 |
| Loose booster pack | 1 | $11.58 | $11.58 |
| Elite Trainer Box | 9 | $111.50 | $12.39 |
| UPC Day | 30 | $381.29 | $12.71 |
| UPC Night | 30 | $419.44 | $13.98 |
| Ditto Premium Collection | 8 | $129.72 | $16.22 |
| Pokémon Center Elite Trainer Box | 11 | $270.90 | $24.63 |
Day costs barely more a pack than buying them one at a time, and the promos, the Classic pack and the kit come along for free. The Booster Bundle still wins if all you want is to rip packs on the sofa.
The promos are the real show
Forget the numbers for a second, because these are lovely cards. The Day Pikachu is a neon sunburst and the Night one looks like it's been dipped in a lava lamp. They also play differently, which they didn't have to.
Day has a theme. Pikachu ex #107 uses Pika-Pika Parade to fill your Bench with every Basic you can find, and Espeon ex #108 hits for 30 per Pokémon you have in play. One invites the crowd and the other charges by the head. Night is meaner. Pikachu ex #109 throws as many Basic Energy from your hand onto your team as you like, and Umbreon ex #110 swings for 100, plus 140 more if the target is already hurt.
Only here for one card? You can skip the box entirely. Search eBay for Espeon, Umbreon or the Pikachu pair.
Day or Night? Meet the Umbreon tax
The packs are the same in both boxes, yet Night costs $38.15 more. Its promo explains $17.09 of that. The rest is the Umbreon tax, an old and well-loved levy that fans keep paying with a smile.
- Want the most for your money? Get Day.
- Want Umbreon? You stopped reading at the title. Get Night.
- Want a matching pair? Bless your shelf, and your wallet. Day, then Night.
One warning if you're shopping at a big retailer: you may not get to choose. Best Buy and Walmart Canada were reported to be shipping one at random per order, Amazon has one listing that sends either box, and GameStop's page says styles may vary. GameStop also shows $399.99 today, so read the price before you click. The company doesn't print a price on its own product page, which is why we keep saying "reported". If you need one particular box, buying from a seller is how you make sure of it: TCGplayer lists Day and Night separately.
The Classic pack: three tickets to the past
This is the pack with all the drama. It holds three cards from a 30-card list of reprints, and you don't get to pick them. Most of that list is friendly stuff: 21 of the 30 sit under $20. The top end is where hearts start pounding:
| Card | Market | Find it |
|---|---|---|
| Charizard | $146.46 | TCGplayer · eBay |
| Lugia | $138.75 | TCGplayer · eBay |
| Magikarp | $70.40 | TCGplayer · eBay |
| Gengar | $51.32 | TCGplayer · eBay |
Don't fancy the box? Classic Collection packs are listed on their own too, from $133.99. Fair warning for players: these reprints aren't allowed in Standard, though formats that accept the original printing will take them. Our 30th Celebration chase guide has the rest of the set's big cards, and the full product list covers every box in the line.
Also landing today
The big boxes didn't arrive alone. If a UPC is more party than you planned for, these smaller boxes came out the same day:
| Product | Packs | Market |
|---|---|---|
| Ditto Premium Collection | 8 | $129.72 |
| Figure Collection: Mew | 5 | $161.13 |
| Figure Collection: Mewtwo | 5 | $143.84 |
Pick your party
Prefer to stay here? Our pages for Day and Night show where each box is on sale.
Contents and date from Pokémon's product page. The $179.99 is a reported US figure, not one Pokémon prints. Prices are TCGplayer market prices on 6 November 2026, except the Classic Collection pack in the comparison, which is its cheapest listing that day; they move fast this close to release, and each product's page has today's. The loose total is for comparison and leaves out the accessories.
